The new media era marks the new opportunities and platforms in the study of brand marketing. In order to analyze the developing stage, the research front and focus, and the marketing styles in domestic research, this paper, with the CSSCI journal papers included in CNKI database as samples, draws a knowledge graph after an visual analysis of the authors, affiliations, and keywords via CiteSpace. It is found that domestic research has undergone three stages, namely, slow-development stage, prosperous development, and steady-development period. The academic achievements are more fruitful than before. It is also noted that the highlights of domestic studies mainly cover the social media marketing in the new media era as well as brand communication and value co-creation in the era of big data. Besides, the analysis demonstrates that the emphasis of future study is focused on the areas like the integration of brand marketing and new media under the upgrading of marketing mode, the influence of value co-creation on brand image and assets, the innovation of the research approaches on brand marketing, international brand marketing in a globalization setting, etc.