Effect-oriented reform and innovation is not only a necessary requirement to improve the pertinence and attractiveness of ideological and political courses, but also a necessary path to promote their high-quality development in universities. On the new journey of the new era, improving the effectiveness of ideological and political education in universities requires comprehensive efforts. Firstly, we must adhere to the principle that the concept is the soul, and firmly establish correct ideological concepts. Secondly, we must adhere to the teacher-centered principle and all-roundly enhance teachers' comprehensive quality. Thirdly, we must adhere to the principle of takingcontent as the core,and focus on equipping students with appropriate and precise learning content. Fourth, it is a must to take teaching approaches as the key, and focus on optimizing teaching methods. Fifth, we must adhere to the principle of putting the environment first, and actively create a good education ecology. Lastly, we must take the principle of synergistic development as thefoundation and systematically construct a big ideological and political education pattern.