The spirit of the Xiangjiang Campaign, a concentrated embodiment of the spirit of the Great Long March, contains rich connotations, including the courage to break through, to achieve victories, and to sacrifice. The spirit of the Xiangjiang Campaign contains abundant red resources, which have both the root of traditional culture and the soul of revolutionary spirit. The digital empowerment of the Xiangjiang Campaign spirit can showcase the image of great revolutionary ideals, endow the national rejuvenation with new spiritual power and new era connotations, and facilitate the continuation and inheritance of red culture, thus, strengthening the education of national ideals and beliefs. At present, however, there are still cognitive biases in the digital dissemination of the spirit of the Xiangjiang Campaign, the dissemination content and carriers need to be improved, and there is a shortage of digital talents. Therefore, it is necessary to strengthen top-level design and policy guidance, innovate digital communication carriers, and strengthen the cultivation and team construction of communication talents to expand new ideas and strategies, thus assisting in the high-quality development of the digital dissemination of the spirit of the Xiangjiang Campaign.