Abstract:Currently, with the rapid integration of culture and tourism in China, park-oriented development has become the main trend. This paper takes the cultural and tourism industry park as the research object, uses web crawlers to capture tourist comments from major websites, and uses ROST CM6 software to segment the captured content. Based on the perspective of tourist perception, a service level evaluation index system and a grey fuzzy comprehensive evaluation model are established. In this vein, an empirical research is conducted on the Cultural and Tourism Industrial Park W, and the results show that W is at a moderate service level. Accordingly, some suggestions are proposed, namely, giving full play to the government’s leading role, strengthening cultural integration, emphasizing the construction of basic services, etc. In this sense, this paper provides some new ideas for the high-quality development of China’s cultural and tourism industrial parks.