The establishment of the Xiongan New Area is a major national strategy in the new era. Thus, the urban spirit of Xiongan New Area should become a classical city image and also inspire its citizens to carry out urban construction. Cultural governance in China has the qualities of being local, people-oriented, systematic and efficient. It is consistent with the requirements for building the urban spirit of Xiongan New Area and can guide its practice. Specifically, this is manifested in the creation of a Chinese city style based on locality, the adherence to the values of city for the people, the implementation of the new development concept, and the pursuit of high-quality development goals. Based on the perspective of modernization of cultural governance, the urban spirit of Xiongan New Area can be summarized as a theoretical framework with four dimensions and eight elements. That is, the historical heritage of kindheartedness and uprightness,the people-oriented spirit of being united and virtuous, the urban development concepts with integral harmony and green intelligence, as well as an open and innovative urban image.