Promoting the creative transformation and innovative development of excellent traditional Chinese culture in the new era is an urgent task of the times and an important mission that our Party must fulfill. In this sense, it is not only the fundamental requirement for implementing the "second integration", but also the inherent requirement for cultivating and practicing the core socialist values, and the realistic need of shouldering the new cultural mission of the new era. Therefore, in practice, it is necessary to firmly grasp the six basic principles that must be adhered to. This can be started from three dimensions, namely, strengthening the theoretical foundation and safeguarding the cultural roots, improving the institutional mechanisms and strengthening the institutional guarantee, as well as adhering to the principle of inclusiveness and stimulating the vitality. In this way, the creative transformation and innovative development of excellent traditional Chinese culture can be implemented and assured effectively in the new era.