Tourism consumption is not only an important part of residents’ consumption, but also an important driving force expanding domestic demand, promoting employment, revitalizing the market, and stabilizing growth. This article takes Hebei Province as the research object, measures the time and space characteristics of domestic tourism consumption from 2013 to 2023 through multi-index statistical indicators, and analyzes its influencing factors. Using the GWR model, the results show that the level of tourism consumption in different cities is uneven, with higher levels in areas close to Beijing and Tianjin in the north; difference in consumption levels continues to change, and the advantage of the leading city is not obvious; the distribution of cold and hot spots of tourism consumption is uneven, forming partial agglomeration effect; there is spatial heterogeneity in the influencing factors of tourism consumption levels in cities. Finally, suggestions are put forward from three aspects: coordinating the development of regional tourism, and building a highland of tourism consumption in the north; implementing differentiated development strategies and promoting the improvement of tourism consumption in the south; optimizing the tourism consumption environment and improving the quality of tourism services.