Abstract:Role models or moral models are the noblest and most perfect examples of moral quality in social life. In the process of Chinese traditional morality and social civilization, countless role models or moral models are like glittering pearls, forming a "knot" in the long history of China. It is the unique advantage and fine tradition of Chinese rule of virtue culture to transform abstract moral ideas and moral spirit into vivid moral images by taking examples as models,so as to inherit the essence of excellent moral culture, integrate social moral order and lead the progress of moral life. Model inheritance integrates "history" and "the present","universality" and "distinctiveness", "ideal" and "the reality", "inheritance" and "innovation", showing the moving landscape of Chinese excellent traditional moral inheritance practice from a microscopic perspective, and perfectly interpreting the context of creative transformation and innovative development of traditional morality,which is of great practical significance and comprehensive promotion of the moral construction of citizens in the new era and the great rejuvenation of the Chinese nation.