大数据背景下产业链内部间隙弥补与企业运营效率提升
作者:
作者单位:

作者简介:

通讯作者:

中图分类号:

F272

基金项目:

国家自然科学基金项目(编号:72061004);重庆市教委科学技术研究项目(编号:KJQN201900606);2022年中国物流学会、中国物流与采购联合会研究课题(编号:2022CSLKT3-182);重庆邮电大学网络社会发展问题研究中心基地项目(编号:K2020-102)


The Gap Filling Within Industrial Chains and the Improvement of Enterprise Operation Efficiency in the Context of Big Data
Author:
Affiliation:

Fund Project:

  • 摘要
  • |
  • 图/表
  • |
  • 访问统计
  • |
  • 参考文献
  • |
  • 相似文献
  • |
  • 引证文献
  • |
  • 资源附件
  • |
  • 文章评论
    摘要:

    近年来,电子商务从产生到不断壮大,越来越多地受到相关信息技术和商业模式影响。大数据分析和数据挖掘技术逐渐运用于各行各业,电子商务及相关交易作为典型的经济活动,其相互交融与影响对产业经济发展具有重要意义。然而,渠道完备化的电子商务产业链整合由于部分机制的低效性,其内部存在基于要素与终端、数据融通、需求满足层面的诸多间隙,需要通过大数据等技术支撑及渠道、市场的有效对接实现产业链企业的整合。通过对这些作用机制及优化路径的研究发现:应通过价值提升维度实现大数据在产业链内部企业融通中的应用,提高其在目标群体识别和需求预测中的应用,同时提高大数据在企业布局推广中的应用,以有效提升企业运营效率。

    Abstract:

    In recent years, from its emergence to the continuous growth of e-commerce, it is more and more affected by the relevant information technology and business model. With the gradual application of big data analysis and data mining technology in all walks of life, e-commerce and its related transactions, as a typical economic activity, their interaction and influence are of great significance for the development of industrial economy. However, due to the inefficiency of some mechanisms, the integration of e-commerce industrial chain based on channel completion has many gaps in the aspects of factors and terminals, data integration, and demand satisfaction. In this sense, it is necessary to achieve the integration of industrial chain enterprises by means of the technical support of big data and the effective connection between channels and markets. Through the research on these mechanisms and optimization paths, it is found that the application of big data in the integration of enterprises within the industrial chain should be realized through the dimension of value enhancement, and its application in the identification of target groups and demand prediction should be improved. At the same time, the application of big data in the layout and promotion of enterprises should be improved so as to improve the operation efficiency of enterprises effectively.

    参考文献
    相似文献
    引证文献
引用本文

寇军,赵泽洪.大数据背景下产业链内部间隙弥补与企业运营效率提升[J].河北工程大学学报社会科学版,2023,40(1):18-26

复制
分享
文章指标
  • 点击次数:
  • 下载次数:
  • HTML阅读次数:
  • 引用次数:
历史
  • 收稿日期:2022-11-21
  • 最后修改日期:
  • 录用日期:
  • 在线发布日期: 2023-05-08
  • 出版日期: